From exporting products to globalization: Sany Heavy Industry leads the world with new-quality productivity!

2025-09-19

The pulse of the global economy resonates with the pace of infrastructure construction. Amidst this wave of development, the demands of the construction machinery end-market are becoming increasingly diverse and demanding. Leading companies with comprehensive product portfolios, cutting-edge R&D and manufacturing capabilities, and global service networks are gaining unprecedented favor.

Currently, Sany Heavy Industry is driving new-quality productivity, continuously pushing boundaries through key technologies and disruptive innovations, demonstrating the power of Chinese intelligent manufacturing to the global market and building global brand competitiveness.

The historical leap from "going out" to "going in"

Sany Heavy Industry's globalization was not achieved overnight, but was a process of strategic cultivation and iteration that lasted for more than 20 years.

#2002-2005 Product Export

In 2002, Sany exported its first batch of motor graders to Morocco, marking the beginning of its overseas expansion and becoming one of the earliest Chinese engineering machinery companies to go global.

#2006-2010 Overseas Base Investment

As Sany Heavy Industry has successively built and put into production industrial parks in Germany and the United States, the company has made a key leap from single product exports to localized manufacturing and operations.

#2011-2022 Localization Phase

In 2012, Sany Heavy Industry acquired Putzmeister, a global concrete machinery giant. This remarkable "dragon and elephant dance" gave the company a strategic advantage in both technology, branding, and global distribution channels. The following year, the company's overseas revenue exceeded 10 billion yuan, and its export volume ranked first in the industry.

Since then, the company has successively achieved the top global sales ranking in core products such as concrete machinery and excavators, and in 2019, it ranked among the top three global construction machinery manufacturers.

#2023-2025 High-quality development of global operations

Starting in 2023, Sany Heavy Industry will achieve a historic milestone: its overseas revenue share will exceed 56.88%, rising significantly to 62.3% in 2024. In the first half of 2025, overseas sales revenue will reach 26.302 billion yuan, with the proportion consistently exceeding 60%.

From 2022 to 2024, the company's overseas revenue will achieve a compound annual growth rate of 15.2%, demonstrating its strong resilience and growth momentum in the global market and signaling its true transition from a "China-focused" approach to a "global market-driven" approach.

Global expression of new productivity: deep synergy across five dimensions

Sany Heavy Industry's globalization accelerates the global implementation and expression of its new high-quality productivity, embodied in deep collaboration across five dimensions:

R&D globalization. The company has established a "1+5+N" global R&D system, encompassing 21 R&D centers. This strategy is not only focused on technological breakthroughs, but also on accurately understanding and meeting local needs. Examples include developing excavators that meet Euro V emission standards for the European market; launching electric concrete mixers certified by the EU WVTA; customizing high-temperature resistant equipment for Africa; and customizing dust-resistant models for the Middle East and North Africa.

By the first half of 2025, Sany Heavy Industry had launched over 80 new products in overseas markets. Its rapid R&D efficiency embodies the "high-tech, high-efficiency" nature of new-quality productivity.

Globalizing Manufacturing. General Secretary Xi Jinping stated that scientific and technological innovation and industrial innovation are the fundamental paths to developing new-quality productivity. Sany Heavy Industry, empowering industrial innovation with intelligent manufacturing, has built 35 smart factories worldwide and currently boasts the industry's only two World Economic Forum-certified "Lighthouse Factories." Sany's Indonesian factory, a replica and application of Chinese intelligent manufacturing standards overseas, officially commenced production in 2022.

Through its proprietary comprehensive digital systems, industrial internet platform, and digital twin technology, the company has achieved quality improvements, cost reductions, and efficiency gains across its global production network, helping its overseas gross profit margin climb to 31.18%.

Serving Globalization. In his congratulatory letter to the 2025 China International Fair for Trade in Services, General Secretary Xi Jinping stated, "China stands ready to work with all parties to promote open, innovative, and cooperative development in global services trade, build an open world economy, and continuously inject new impetus into the building of a community with a shared future for mankind." This important statement charts the course for opening up and cooperation in the new era and aligns closely with Sany Heavy Industry's long-held service strategy.

Since its early days, Sany has elevated service to a strategic level. Today, in the global market, the company is building new core competitiveness by increasing service exports and becoming a comprehensive service provider.

The company currently has a global network of 2,700 engineers, 1,900 locations, and a highly efficient parts warehousing system (with over 90% availability). Leveraging its IoT platform, ECC Enterprise Control Center, and MySANY app, it enables remote diagnosis, early warning, and the promise of "2-hour arrival, 24-hour completion," significantly enhancing customer loyalty and brand trust.

Global Operations. Cultivating and developing new-quality productivity requires the leadership and support of talented individuals. Adhering to the strategy of "Group-led, Local Operations, and Service-First," Sany Heavy Industry has built a global workforce of over 4,500 people, with a 70% localization rate for overseas personnel. This deep localization ensures that operational decisions are aligned with the market and that the corporate culture is integrated into the local community, becoming the core soft strength of the company's global competitiveness.

Product globalization. New-quality productivity can effectively drive market performance. In the first half of 2025, Sany's global market share for excavators steadily increased, its concrete machinery remained the world's leading brand, and its overseas market share for cranes significantly increased. Growth was achieved in all four major regions: Asia, Australia, Europe, the Americas, and Africa, with the African market experiencing particularly strong growth, reaching 40.48%.

Looking ahead, the global construction machinery industry is accelerating its transformation toward low-carbonization and digitalization. Leveraging its first-mover advantage in electrification and intelligentization and its comprehensive global ecosystem, Sany Heavy Industry has secured a favorable position and is steadily becoming a global industry leader by defining new products, new services, and new standards.

New-quality productivity is a powerful engine driving companies to the higher end of the global value chain. By building a global ecosystem driven by technological innovation and deeply integrated with products and services, Sany Heavy Industry has established the "Sany Paradigm" for Chinese manufacturing to expand overseas. Going forward, Sany Heavy Industry will continue to accelerate the development of new-quality productivity and pioneer high-quality leapfrog development in the global market.


                                                                                                                                                                                                                                



                                                                                                                                                                                                                                                                   ---Via SANY News